The attached article lists 12 questions to ask when vetting a social media marketer. I highly recommend you also review how well the company or contractor utilizes their own social media platforms to market themselves.
Ask yourself, “Do they practice what they preach?
Additional questions to consider:
Do they post frequently on their own social media sites?
Do they have a blog?
Do they share relevant, interesting information on their social media sites and blog?
Can you gauge their competency of social media practices by the information they post?
You want to hire an expert, not a pretender. The goal is to spend your social media budget wisely and see results. Taking the time to thoroughly research your prospective social media marketing company or contractor will prevent disappointment and possible strife in the long run.
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